Have you been considering setting up a Twitter account for your online store for a while, but you are not sure about the marketing benefits for your business? Even though Twitter is very different from other social networks – a good marketing strategy can really increase your conversion and awareness of your store in no time!
Donald Trump has demonstrated it to us every day, even every hour, there can be a real buzz around your publications. Everything he posts on his Twitter account is immediately relayed across the world at high speed. That doesn’t mean, of course, that you have to imitate him! But his way of using this social network is a perfect illustration of how Twitter can help you increase the visibility and notoriety of your business on Twitter.
On Twitter, it is even more important to be careful to find the right “tone”, to interact regularly with its subscribers and to refer to the news.
But if you strategize effectively, Twitter can help you build your brand reputation and build better relationships with your customers and prospects. In this article, we give you some useful marketing tips to showcase your business and successfully market your business on this lucrative platform.
The golden rule to follow
Always try to keep in mind the golden rule of Twitter: Twitter users want to see what’s going on in real-time. Always stay very active and post the most relevant updates. Buy Twitter followers and stay engaged when they comment or share posts.
For this, it is especially important for you to stay tuned to your market. Learn about current trends in your industry, the interests of your target audience, what your competition is up to, and find out about the latest news and events of interest to you. It can also be useful to implement a social listening strategy. New to social listening? Social listening allows you to find out what your customers think about your brand, your products and your service. Monitor, analyze, respond to comments and participate in discussions. This is your chance to build a relationship with your customers and find out what they want from your brand.
Build a network on Twitter
When starting out on Twitter, invest time in building a network. Follow the following trends:
- Events and conversations that may be of interest to your brand from a marketing perspective.
- Your competitors to discover their Twitter strategy
- The influencers and journalists with whom you plan to cooperate in the future → Get in touch with them!
- Thanks to these contacts, you can develop an even more effective digital marketing strategy, because you know how to stand out from your competitors and maybe even be able to make great professional meetings.